Barryland | Swiss Campaign

Commercial | Brand Storytelling

The Project 

A national TV and digital campaign for Barryland, the world-renowned museum and foundation dedicated to the Great Saint Bernard dogs in Martigny, Switzerland. Produced by Imaginastudio, the film aims to capture the emotional bond between this Swiss heritage icon and the public, highlighting the foundation's mission of preservation and social engagement.

The Vision 

The challenge was to modernize the image of a traditional institution while maintaining its authentic "Swissness." I focused on a cinematic, warm aesthetic—blending the stunning architecture of the new museum with intimate, playful moments. The goal was to create a sense of wonder and nobility, reflecting the legendary status of the Saint Bernard.

The Craft:

Cinematic Portraits: Capturing the expressive nature and "human-like" presence of the dogs.

Architectural Integration: Showcasing the sleek, modern lines of the Barryland facility as a backdrop for heritage.

Emotional Pacing: A 30-second edit designed for high impact, balancing breathtaking scenery with close-up storytelling.

Production: Produced by Imaginastudio.